Our Story
A Passion Turned into Purpose
The beginning
Many years ago, our founder Janelle survived a serious car accident—an experience that changed everything. During her recovery, she discovered the remarkable regenerative power of stem cells and became fascinated by their ability to support healing and renewal.
What began as a personal journey soon became a mission. Inspired by what she learned, Janelle set out to create skincare that harnesses that same potential in a safe, vegan, and ethically sourced way. After years of research, formulation work, and unwavering passion, GoodJanes was born—offering advanced plant stem cell skincare designed to nourish, restore, and naturally elevate the skin.
Our development
Determined to transform her personal experience into something meaningful, Janelle devoted years to learning, experimenting, and perfecting formulas that aligned with her values. Her development process wasn’t rushed—it was deliberate and heartfelt. Every GoodJanes product reflects her commitment to clean ingredients, plant-based innovation, and skincare that truly supports the skin’s natural ability to renew.
Our launch
After years of research, testing, and refinement, Janelle officially launched GoodJanes in 2020. Her vision was clear: create a skincare line rooted in clean beauty and powered by advanced vegan stem cell technology. The brand debuted with formulas designed to nourish, renew, and support skin health—setting a new standard for naturally transformative skincare.
